Sunday November 27, 2022

European Parliament approves the initial proposal to ban targeted ads

The European Parliament approved the draft of a bill to curb Big Tech’s intrusive advertising practices on Thursday (via Bloomberg). The draft was approved by the Parliament with 530 votes in favor, 78 against and 80 abstentions (via Bloomberg). It will require that services allow users to opt out of tracking and force platforms to remove illegal content or products online, such as hate speech and counterfeit goods. Yes! The European Parliament approved the Digital Services Act with a large majority. This was a huge win with support from the left and right!
We are grateful to all our colleagues who worked so hard to achieve this outcome. (cc @SchaldemoseMEP) #DSA #DigitalServicesAct — Paul Tang (@paultang) January 20, 2022 “With a huge majority, the European Parliament adopted the Digital Services Act,” Dutch politician and Parliament member Paul Tang wrote on Twitter. “A huge win, with support by the left to right.” The Parliament also approved two rules last month: a ban for both dark patterns and targeted ads for minors. This is a trick that some platforms use in order to trick users into sharing their data. Any company that violates these policies could be subject to fines up to six percent of its global revenues. Bloomberg noted that the Digital Services Act still faces many hurdles. Negotiations with the European Council begin on January 31st. A similar bill was introduced by the US Democrats last week. If passed, it would also ban targeted advertising.

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