Wednesday October 05, 2022

Twitter Expands Tweet Replies Ad placement to All App Advertisers

After months of testing, Twitter now makes its Tweet replies ad placing option available for all app installation campaigns on iOS and Android. Targeting is the key. It will take Twitter time to get it right. But, there is potential to reach the most interesting users. Musk has already stated that he would like to explore the monetization for embedded tweets as part of a larger push to get more prominent users tweeting more often. Twitter states that it will expand the placement options in the future depending on how the initial launch goes. The creator monetization element is not yet in play. We’ll keep you informed.

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