Jony Ive and Apple are splitting up, and according to The New York Times, this is for real. After more than two decades with the tech giant, Ive formed his own company called LoveFrom. It had Apple as its primary client. According to the publication, both parties agreed to not extend their contracts in the weeks before renewal and to cease working together for the first-time since the 90’s. Steve Jobs was a close collaborator and Ive is credited for designing the transparent, candy-colored plastic cases that Mac computers used. He was also responsible for the design of the iPod, its white headphones, and the iPad. I have even been reported to have contributed ideas to Apple’s mixed reality headset. He was appointed Apple’s first Chief Designer Officer in 2015. However, his role has changed over the years. Ive was reported to have felt “disoriented” by Tim Cook’s lackluster interest in design and his decision to focus on selling services and software, according to reports. Cook called these reports “absurd.” Cook called those reports “absurd.” According to reports, Ive wanted to be able to take on new clients without Apple’s permission. The company’s executives were apparently questioning Apple’s pay and became frustrated by employees leaving to join his design company. Cook stated that he was looking forward to “working with Jony long into future.” It remains to be seen if this means that they might work together again. Unless, of course they are both taking a page from Taylor Swift and swearing that they will never get back together again. Some stories contain affiliate links. We may earn an affiliate commission if you purchase something through one these links.