Tuesday January 31, 2023

Google could compete with Amazon and Roku by offering a Chromecast that is even more affordable

Google is developing a Chromecast with Google TV at a lower price. It would also have a lower resolution video resolution. Janko Roettgers from Protocol says the new, cheaper Chromecast will use the same Google TV software and include a remote control. Protocol believes that the device will only be able to display 1080p video at a maximum. This is similar to Apple TV HD branding. The product would be targeted at consumers with 1080p TVs, who don’t care about the best picture quality. Other specifications include a maximum 2GB RAM and 60fps frame rates. The report also confirms that the hardware can decode Google’s preferred AV1 codec.
The 2020 Chromecast with Google TV is priced at $49.99. The HD version could cost anywhere from $19.99 to $39.99. There are many models on offer from Amazon and Roku, making it fiercely competitive in the entry-level streaming hardware market. Google clearly wants to be a part of that pool.
Performance is the only thing that would cause me concern about a Chromecast with Google TV at a lower price. The current model can get sluggish from time to time. Google should be able to deliver a device that doesn’t compromise resolution but doesn’t ruin the user experience when browsing streaming recommendations or apps.
The new Chromecast HD with Google TV will likely replace the older, less-expensive Chromecast HD that Google sells for $29.99. However, it doesn’t come with any entertainment apps or a remote. The standard Chromecast uses users to stream content from their smartphone or computer to the HDMI dongle. Google TV offers a simpler approach and offers voice search, voice search, Google Assistant integration and many other features.

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