Ford’s 2022 Maverick pickup truck, which is in high demand, appears to have been sold out. The Wall Street Journal reports that Ford reached out to dealers to inform them that it was suspending customer order. The company will resume accepting orders for the plug in hybrid truck this summer. Ford executives confirmed the unusual move in an interview with The Times, adding:
Dean Stoneley, Ford trucks’ general manager, stated that he didn’t want more orders than he could build. He said, “We’re getting customers that would have bought a used car but are now buying the Maverick due to its affordability.”
Ford spokesperson stated that there was “overwhelming demand for Maverick, both hybrid and EcoBoost” in a statement. We have decided to stop accepting new retail orders for the 2022 Ford Maverick beginning after January 27, in order to focus on existing orders. Customers may still be eligible to purchase a Maverick at their local Ford dealer. We will begin ordering the 2023 Maverick in the summer.
American car buyers are looking for more affordable, greener vehicles and the Maverick’s affordability (the base model starts at $20,000) make it a highly sought-after truck.
Due to high demand and limited inventory, car prices are at an all time high for both new and used models. A continuing shortage of microchips is further restricting buyer options.
According to Edmunds, the average transaction price for a brand new car is now $45,872 higher than the manufacturer’s suggested retail prices: $45,209 versus $45,209.
The US’s biggest sellers, big trucks and SUVs are driving up the average price. Automakers have responded by reducing the price of many entry-level vehicles, including sedans and small SUVs and crossovers. The Maverick was an exception: a compact, affordable truck that was targeted at urban dwellers and younger buyers.